Should You Hire A Social Media Manager?

you’ve tried to tack social media management on to your job, then you already know how difficult it can be. It’s hard to make it a priority over customer phone calls, sales, accounting and staffing (the list goes on).

If your online presence is a crucial part to your overall marketing strategy, then finding help is key to keeping your social media engagement consistent.

When it comes to hiring someone to take on your social media presence, deciding the best way to handle it can be a challenge.

How to Write an Article That Moves People on Social Media

1. 300 to 500 Words of Text.

Yes, the words in this text should contain a modicum of keywords you're shooting for, but my advice is not to obsess about keyword density or even word count. Google, especially post-Hummingbird, is a lot smarter now than it was a few years ago about identifying article themes based on elements not directly related to keywords. As far as word count goes, it's far better to write a punchy 300-word article than a 500-word article filled with lazy words and editorial fluff. (Google to my knowledge has no plans for a "content fluff" penalty yet but my hope is they're working on it).
Also, remember that on social media the first words - and only the first few - will be excerpted in the text field surrounding the thumbnail image used when you add your post to a social media service. Make your point (or ask your question) in the first 25 words: this string of text will function as your "teaser" and must be as arresting as possible.
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Social Media Marketing: Considerations To Keep In Mind

As social media marketing becomes more prolific, it can be difficult for small businesses and entrepreneurs to figure out where their marketing efforts will be the most effective. There are a number of different social media platforms available to use, but not all of them will provide you with the results that you want. Before creating your social media marketing plan, there are some considerations you should take into account to target your campaign to the widest, most receptive audience. Here are some of the things you should keep in mind.

What motivates Customers to Make Recommendations on Social Media? [Infographic]

Want to get more customers to recommend you on their social networks? Then you'll need to know what drives them to make those recommendations and which networks they prefer.

The most trusted social media platform for product/service recommendation is Facebook, based on a recent study.

Some 54% of survey respondents use Facebook to share their product purchases.

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18 social media marketing tips for anyone using social media for business

Social Media Marketing Tip #1: Create a social media marketing plan before you begin

Similarly to the way you do everything else in the world of business, you must make a plan before executing. Same goes for social media. Creating a social media marketing plan will set you up for success, and will allow you to avoid any social media mistakes. Learn how to create a social media marketing plan and watch your social media game flourish.

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When To Outsource Your Social Media Management

Social media increasingly shapes how your company is perceived, so the decision to manage it internally or to outsource it should be weighed carefully. As it becomes a more prevalent part of your marketing strategy and a bigger constraint on resources, consider the following pros and cons in deciding if outsourcing your social media management is right for your business.

4 key basics about digital marketing

Diving into the world of digital marketing is a big endeavor, whether you work for a new startup or an established company. Whether you use an external PR agency or handle things in-house, adding social media to amplify and enhance your traditional PR activities and events is just smart business. But consider some basics about digital marketing before taking the plunge.

TIME

I visited with the fine officers of the FA30 marketing course at Fort Leavenworth recently. One thing we discussed is the misconception that social media is "free." It requires time, forethought, planning, more time, money (if you really want to be heard on Facebook, for example) and patience.

5 Strategies for Effectively Reaching Millennials with Your Email Marketing

While the millennial generation embraces all things digital, technology has also provided them with endless amounts of information. The good news for marketers is that this demographic – also known as Generation Y — still very much uses email throughout their daily lives. But it’s important to know that millennials view technology differently than other age groups, and understanding the way they approach email is key for ensuring outbound marketing success. Here are five strategies to keep in mind:

Allocating Time and Resources in Social Media Marketing

“The more platforms you post on, the better.” This statement is generally true when it comes to social media marketing. At the very least, you’ll increase your brand visibility by posting on more sites.

But there’s a limit to this, and in some instances, it might actually be better to concentrate your efforts. It all has to do with what sites your target audience is on.

Let’s say members of your target market spend most of their time on Facebook and Instagram. In this case, it wouldn’t make sense to focus most of your efforts on Twitter.

If you had unlimited resources, then you could post your content on a million websites. Unfortunately, marketing isn’t that simple. You have to pick and choose your battles wisely.

How you concentrate your efforts will determine the success of your social media marketing campaign. According to a recent Business 2 Community article, this practice will increase your marketing ROI:

10 Things Every Small-Business Website Needs

From contact information to customer testimonials, here are the essentials that will effectively help you do business.

The Web is full of horrendous sites, and we're not just talking about bad design. There are many other elements besides how your website looks that go into making it customer-friendly -- not to mention something that inspires them to actually do business with you.

From thorough contact information to customer testimonials, here are the essentials that every small business website should have for it to effectively help you do business.

Instagram Starts Letting Ads Be Clickable

Instagram never allowed URLs to open until now. It wanted people browsing photos, not the web. But Instagram says its advertisers demanded more vivid ways to influence people who “lead to meaningful results for their businesses.”

Brands want measurable impact, not to be breezed by. Meanwhile, Instagram new ads court e-commerce companies that need people to click-through and buy, and big-ticket advertisers like car companies that require more than a single image to show off their product.

The Role of Social in the Enterprise

The social networking landscape of today probably isn’t what most business owners had in mind when they first decided to open their doors to the public. For decades during the 20th century, the social networking model for companies went relatively unchanged: out-of-town business conferences, participation in local events, and local business sponsorships were the status quo.

5-social-media-benefits-accounting-financial-services-firms

Social media has the remarkable ability to make the world feel instantly smaller. With just a few clicks, you can connect with colleagues and catch up on trending topics in your industry. Still, some accounting and financial services firms hesitate to embrace the benefits of social media as a marketing tool.

Make the Most of Your Time: Subcontract Social Media Management

Time goes by quickly when you’re spending it on social media. On the other hand, no matter how much time you spend trying to manage your company’s social networks, the results may not be as good as you hoped for.

Time is an important factor in social networks – businesses do not like to spend much time on it, but expect that users will. Here are three reasons why social media management should be subcontracted, leading to better results and less frustrations and wasted time.