If You Aren’t Using Cloud Computing For Your Business Yet, You Should Be

Cloud computing is the way of the future, and it’s making it easier for smaller companies to join the revolution of incorporating big data into how they function. Cloud computing has become financially accessible while retaining a maximum return on investment in the data realm.

What is Cloud Computing?
Cloud computing uses “the Cloud” to store and manage your data—so it isn’t on a local server or individual computer. “The Cloud” is a network of servers all over the world that provides external secure data collection and allows you to access your files from anywhere. Using cloud computing gives you superior storage capacity so you can expand the data you collect. It also provides a much safer backup solution and recovery system in the event of a disaster and loss of data. This alone explains its excellent ROI.

Addicted to your cell phone? Good reasons to take a break from technology

Cell phones connect people over long distances, but they routinely distract people from everyday eye contact and shorten attention spans while disconnecting people from face to face interactions. Cell phone addictions can make some people look like zombies out in public -- as users text and walk blindly, bumping into others. Cell phone zombies are quick to disregard others in their waking life, instead clinging to addictive interactions through a handheld screen. At the dinner table, cell phone junkies typically bury their eyes in the cell phone screen, blowing off those around them.

A new comprehensive infographic shows that one in three people use their smartphone while on a date.

Additionally, 19 percent tend to their mobile device while sitting through a church service.

Mobile phones cause cancer: The science is Conclussive.

They say there's only two things constant in this life: death and taxes. But a third viable contender might be cancer, which an extensive cohort of scientific research has found is caused by prolonged exposure to radiation from cell phones and their associated communication towers.

Contrary to what you may have heard in the mainstream news, mobile phones and the antennas that allow them to communicate emit powerful, microwave radio frequencies capable of penetrating our bodies and cells. And constant exposure to these frequencies, according to the science, appears to be one of the leading causes of cancer in the modern age.

5 Sources of Inspiration for Blog Content Development

We have all been there. Your reflection stares back at you from the white blank document on the screen… you look around the room, out the window, at your shoes, even your lunch. Crickets… Finding inspiration for blog content development can be a challenge for everyone from time to time, from the novice blogger to the blogger extraordinaire.

It's a challenge to come up with original takes on topics and talk about ideas that not every other “expert” in your industry is already buzzing about.  This blog is a prime example. Other people have certainly discussed ways to find blog topics. It’s a simple concept, but one that we’re actually asked about all the time by clients and friends: “What am I supposed to blog about?” So, we’ll shed some light on the sources that inspire our light bulb moments and hope they can turn the switch on for you when you’re feeling in the dark.

19 Reasons Why Your Business Should Be Writing a Blog

Blogging is one of the most valuable tools that businesses have to engage with customers and ultimately make their lives easier. If you’re not blogging, it’s time to get started or get left behind. If you need a bit of inspiration, here are 19 reasons (in no particular order) why your business should be blogging.

What to Consider When Trying to Market on Social Media

If the last decade has shown us anything, it's that social media is here to stay. As it continues to evolve, it can be difficult for startups and entrepreneurs to determine where to focus their marketing efforts.

While there are certainly many options out there when it comes to social media marketing, there is no need to let your plans become derailed by analysis paralysis. Instead, focus on the following steps to launch a successful social media marketing campaign.

Should You Hire A Social Media Manager?

you’ve tried to tack social media management on to your job, then you already know how difficult it can be. It’s hard to make it a priority over customer phone calls, sales, accounting and staffing (the list goes on).

If your online presence is a crucial part to your overall marketing strategy, then finding help is key to keeping your social media engagement consistent.

When it comes to hiring someone to take on your social media presence, deciding the best way to handle it can be a challenge.

How to Write an Article That Moves People on Social Media

1. 300 to 500 Words of Text.

Yes, the words in this text should contain a modicum of keywords you're shooting for, but my advice is not to obsess about keyword density or even word count. Google, especially post-Hummingbird, is a lot smarter now than it was a few years ago about identifying article themes based on elements not directly related to keywords. As far as word count goes, it's far better to write a punchy 300-word article than a 500-word article filled with lazy words and editorial fluff. (Google to my knowledge has no plans for a "content fluff" penalty yet but my hope is they're working on it).
Also, remember that on social media the first words - and only the first few - will be excerpted in the text field surrounding the thumbnail image used when you add your post to a social media service. Make your point (or ask your question) in the first 25 words: this string of text will function as your "teaser" and must be as arresting as possible.
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Social Media Marketing: Considerations To Keep In Mind

As social media marketing becomes more prolific, it can be difficult for small businesses and entrepreneurs to figure out where their marketing efforts will be the most effective. There are a number of different social media platforms available to use, but not all of them will provide you with the results that you want. Before creating your social media marketing plan, there are some considerations you should take into account to target your campaign to the widest, most receptive audience. Here are some of the things you should keep in mind.

What motivates Customers to Make Recommendations on Social Media? [Infographic]

Want to get more customers to recommend you on their social networks? Then you'll need to know what drives them to make those recommendations and which networks they prefer.

The most trusted social media platform for product/service recommendation is Facebook, based on a recent study.

Some 54% of survey respondents use Facebook to share their product purchases.

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18 social media marketing tips for anyone using social media for business

Social Media Marketing Tip #1: Create a social media marketing plan before you begin

Similarly to the way you do everything else in the world of business, you must make a plan before executing. Same goes for social media. Creating a social media marketing plan will set you up for success, and will allow you to avoid any social media mistakes. Learn how to create a social media marketing plan and watch your social media game flourish.

Request for our CBT Appllication

Testing just got easier and automated !

Hydron Media has just released her Computer Based Test application. Hydron Media's CBT application helps users schedule examinations for students. Are you running a School or an Agency that conduct a lot of aptitude test? Then you should look into making use of the CBT application.

Features

1. Easy setup and administration

2. nice interface

3 .Run with minimal system requirements

4. can Generate pin numbers for examinations.

Examiner can schedule examination and obtain result

To order for CBT call 07032059059 or send a mail to hydronmedianigeria@gmail.com

When To Outsource Your Social Media Management

Social media increasingly shapes how your company is perceived, so the decision to manage it internally or to outsource it should be weighed carefully. As it becomes a more prevalent part of your marketing strategy and a bigger constraint on resources, consider the following pros and cons in deciding if outsourcing your social media management is right for your business.

4 key basics about digital marketing

Diving into the world of digital marketing is a big endeavor, whether you work for a new startup or an established company. Whether you use an external PR agency or handle things in-house, adding social media to amplify and enhance your traditional PR activities and events is just smart business. But consider some basics about digital marketing before taking the plunge.

TIME

I visited with the fine officers of the FA30 marketing course at Fort Leavenworth recently. One thing we discussed is the misconception that social media is "free." It requires time, forethought, planning, more time, money (if you really want to be heard on Facebook, for example) and patience.

5 Strategies for Effectively Reaching Millennials with Your Email Marketing

While the millennial generation embraces all things digital, technology has also provided them with endless amounts of information. The good news for marketers is that this demographic – also known as Generation Y — still very much uses email throughout their daily lives. But it’s important to know that millennials view technology differently than other age groups, and understanding the way they approach email is key for ensuring outbound marketing success. Here are five strategies to keep in mind:

Allocating Time and Resources in Social Media Marketing

“The more platforms you post on, the better.” This statement is generally true when it comes to social media marketing. At the very least, you’ll increase your brand visibility by posting on more sites.

But there’s a limit to this, and in some instances, it might actually be better to concentrate your efforts. It all has to do with what sites your target audience is on.

Let’s say members of your target market spend most of their time on Facebook and Instagram. In this case, it wouldn’t make sense to focus most of your efforts on Twitter.

If you had unlimited resources, then you could post your content on a million websites. Unfortunately, marketing isn’t that simple. You have to pick and choose your battles wisely.

How you concentrate your efforts will determine the success of your social media marketing campaign. According to a recent Business 2 Community article, this practice will increase your marketing ROI:

10 Things Every Small-Business Website Needs

From contact information to customer testimonials, here are the essentials that will effectively help you do business.

The Web is full of horrendous sites, and we're not just talking about bad design. There are many other elements besides how your website looks that go into making it customer-friendly -- not to mention something that inspires them to actually do business with you.

From thorough contact information to customer testimonials, here are the essentials that every small business website should have for it to effectively help you do business.

Instagram Starts Letting Ads Be Clickable

Instagram never allowed URLs to open until now. It wanted people browsing photos, not the web. But Instagram says its advertisers demanded more vivid ways to influence people who “lead to meaningful results for their businesses.”

Brands want measurable impact, not to be breezed by. Meanwhile, Instagram new ads court e-commerce companies that need people to click-through and buy, and big-ticket advertisers like car companies that require more than a single image to show off their product.

The Role of Social in the Enterprise

The social networking landscape of today probably isn’t what most business owners had in mind when they first decided to open their doors to the public. For decades during the 20th century, the social networking model for companies went relatively unchanged: out-of-town business conferences, participation in local events, and local business sponsorships were the status quo.

5-social-media-benefits-accounting-financial-services-firms

Social media has the remarkable ability to make the world feel instantly smaller. With just a few clicks, you can connect with colleagues and catch up on trending topics in your industry. Still, some accounting and financial services firms hesitate to embrace the benefits of social media as a marketing tool.

Make the Most of Your Time: Subcontract Social Media Management

Time goes by quickly when you’re spending it on social media. On the other hand, no matter how much time you spend trying to manage your company’s social networks, the results may not be as good as you hoped for.

Time is an important factor in social networks – businesses do not like to spend much time on it, but expect that users will. Here are three reasons why social media management should be subcontracted, leading to better results and less frustrations and wasted time.

Social Media Marketing To Increase 126 Percent In 5 Years

Social media marketing is a trend that no progressive brand can ignore anymore, despite the natural conservatism of larger companies. The latest CMO survey shows that all marketing spending is going to increase over the next five years as a result of positive economic predictions. Social media marketing will also increase by both small and big business.

Email provides marketing opportunities

SAN ANGELO, Texas - Email marketing fills our inbox on a daily basis, so why is it so important to incorporate it into your small business marketing plan?

The answer is simple: because it works! Email marketing is extremely effective when done correctly. It is one of the most cost-effective marketing tools and is also highly measurable because you are able to follow exactly how many individuals receive the message and whether they engage with its content.

How Social Media Engagement Can Help Marketers

Evaluate your content.
Engagement can indicate that your content appeals to your audience – or doesn’t. More in-depth analysis can reveal what types of followers are engaging the most and identify influencers and your biggest fans.

5 Signs You’re No Longer in Love With your IT Provider

Are you starting to feel like the romance is gone? When you’ve been with your provider for a while, it can be easy to lose that loving feeling. After all, there are expectations and mistakes and shortcomings. Every relationship has its ups and downs, but have you taken a look at your relationship with your IT provider? Sure, things were great in the beginning. They were attentive, they offered great service and support – and you really liked the price, but there are a few things that are causing you to question the relationship.

Three reasons why your business needs a website

Most business owners when approached for building their company portal and creating online presence will tell you stuffs like: "our company has not grown to that stage", "we do not need it now".

6 Misconceptions About Responsive Web Design That Just Aren’t True!

As mobile Internet usage increases, the landscape of the Internet is transforming into something new. Since most users today are accessing the web from a variety of different devices including mobile phones, desktop computers, and tablets, web designers have been responding by altering their strategies. Fixed-width websites, which do not adapt to the size of the device’s screen used to view them, are a thing of the past.

Marketing Effectiveness

Effectiveness is a powerful word in marketing.

“the power to produce a desired result” (the huge upsurge in sales pretty much demonstrated the effectiveness of the new ad campaign) – Merriam-Webster
How do you measure results of your own marketing campaigns?

Do you simply look at numbers like sales, new accounts, website hits? These are all good metrics buy how do you produce that power. When do things turn?

Five Creative Uses for Google Alerts

Perform Automated Vanity Searches and Find Out Who's Talking About You

One of the best uses for Google Alerts is to keep track of how often people are talking about you on the web and what they're saying. One common refrain I heard when I talked to people about how they used Google Alerts was that they used them to find out what people were saying about the company they worked for, their non-profit, their startup, or about them personally (or their blog). One startup founder I spoke to even said it's a great way to get a service that PR companies charge for entirely for free.

7 Benefits of Social Media Marketing for Small Businesses

Boom! You have a shiny new website created by Hydron Media. Now what? Let’s show it off and bring in the masses! Yes, we want people to visit, but not just any people. We want the right people. Creating content for your Buyer Personas and then distributing that content is going to get that new website to work for you.