Social Media Marketing To Increase 126 Percent In 5 Years

Social media marketing is a trend that no progressive brand can ignore anymore, despite the natural conservatism of larger companies. The latest CMO survey shows that all marketing spending is going to increase over the next five years as a result of positive economic predictions. Social media marketing will also increase by both small and big business.

Email provides marketing opportunities

SAN ANGELO, Texas - Email marketing fills our inbox on a daily basis, so why is it so important to incorporate it into your small business marketing plan?

The answer is simple: because it works! Email marketing is extremely effective when done correctly. It is one of the most cost-effective marketing tools and is also highly measurable because you are able to follow exactly how many individuals receive the message and whether they engage with its content.

How Social Media Engagement Can Help Marketers

Evaluate your content.
Engagement can indicate that your content appeals to your audience – or doesn’t. More in-depth analysis can reveal what types of followers are engaging the most and identify influencers and your biggest fans.

5 Signs You’re No Longer in Love With your IT Provider

Are you starting to feel like the romance is gone? When you’ve been with your provider for a while, it can be easy to lose that loving feeling. After all, there are expectations and mistakes and shortcomings. Every relationship has its ups and downs, but have you taken a look at your relationship with your IT provider? Sure, things were great in the beginning. They were attentive, they offered great service and support – and you really liked the price, but there are a few things that are causing you to question the relationship.

Three reasons why your business needs a website

Most business owners when approached for building their company portal and creating online presence will tell you stuffs like: "our company has not grown to that stage", "we do not need it now".

6 Misconceptions About Responsive Web Design That Just Aren’t True!

As mobile Internet usage increases, the landscape of the Internet is transforming into something new. Since most users today are accessing the web from a variety of different devices including mobile phones, desktop computers, and tablets, web designers have been responding by altering their strategies. Fixed-width websites, which do not adapt to the size of the device’s screen used to view them, are a thing of the past.

Marketing Effectiveness

Effectiveness is a powerful word in marketing.

“the power to produce a desired result” (the huge upsurge in sales pretty much demonstrated the effectiveness of the new ad campaign) – Merriam-Webster
How do you measure results of your own marketing campaigns?

Do you simply look at numbers like sales, new accounts, website hits? These are all good metrics buy how do you produce that power. When do things turn?

Five Creative Uses for Google Alerts

Perform Automated Vanity Searches and Find Out Who's Talking About You

One of the best uses for Google Alerts is to keep track of how often people are talking about you on the web and what they're saying. One common refrain I heard when I talked to people about how they used Google Alerts was that they used them to find out what people were saying about the company they worked for, their non-profit, their startup, or about them personally (or their blog). One startup founder I spoke to even said it's a great way to get a service that PR companies charge for entirely for free.

7 Benefits of Social Media Marketing for Small Businesses

Boom! You have a shiny new website created by Hydron Media. Now what? Let’s show it off and bring in the masses! Yes, we want people to visit, but not just any people. We want the right people. Creating content for your Buyer Personas and then distributing that content is going to get that new website to work for you.