What to Consider When Trying to Market on Social Media

If the last decade has shown us anything, it's that social media is here to stay. As it continues to evolve, it can be difficult for startups and entrepreneurs to determine where to focus their marketing efforts.

While there are certainly many options out there when it comes to social media marketing, there is no need to let your plans become derailed by analysis paralysis. Instead, focus on the following steps to launch a successful social media marketing campaign.

Should You Hire A Social Media Manager?

you’ve tried to tack social media management on to your job, then you already know how difficult it can be. It’s hard to make it a priority over customer phone calls, sales, accounting and staffing (the list goes on).

If your online presence is a crucial part to your overall marketing strategy, then finding help is key to keeping your social media engagement consistent.

When it comes to hiring someone to take on your social media presence, deciding the best way to handle it can be a challenge.

How to Write an Article That Moves People on Social Media

1. 300 to 500 Words of Text.

Yes, the words in this text should contain a modicum of keywords you're shooting for, but my advice is not to obsess about keyword density or even word count. Google, especially post-Hummingbird, is a lot smarter now than it was a few years ago about identifying article themes based on elements not directly related to keywords. As far as word count goes, it's far better to write a punchy 300-word article than a 500-word article filled with lazy words and editorial fluff. (Google to my knowledge has no plans for a "content fluff" penalty yet but my hope is they're working on it).
Also, remember that on social media the first words - and only the first few - will be excerpted in the text field surrounding the thumbnail image used when you add your post to a social media service. Make your point (or ask your question) in the first 25 words: this string of text will function as your "teaser" and must be as arresting as possible.
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Social Media Marketing: Considerations To Keep In Mind

As social media marketing becomes more prolific, it can be difficult for small businesses and entrepreneurs to figure out where their marketing efforts will be the most effective. There are a number of different social media platforms available to use, but not all of them will provide you with the results that you want. Before creating your social media marketing plan, there are some considerations you should take into account to target your campaign to the widest, most receptive audience. Here are some of the things you should keep in mind.

What motivates Customers to Make Recommendations on Social Media? [Infographic]

Want to get more customers to recommend you on their social networks? Then you'll need to know what drives them to make those recommendations and which networks they prefer.

The most trusted social media platform for product/service recommendation is Facebook, based on a recent study.

Some 54% of survey respondents use Facebook to share their product purchases.

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18 social media marketing tips for anyone using social media for business

Social Media Marketing Tip #1: Create a social media marketing plan before you begin

Similarly to the way you do everything else in the world of business, you must make a plan before executing. Same goes for social media. Creating a social media marketing plan will set you up for success, and will allow you to avoid any social media mistakes. Learn how to create a social media marketing plan and watch your social media game flourish.

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